A European medical equipment company wanted to enter the US market. The Smart Cube was engaged to assess the market opportunity for customized products. As it was an inorganic entry into the US we were also tasked with identifying potential acquisition targets. For the first part, a detailed market report was prepared comprising current and forecasted estimated market size, player dynamics, market segments, and end user demand analysis. The insight was based on extensive interviews and information in the secondary domain. A value chain analysis was conducted to identify the most profitable segments. We also worked with the client extensively to shortlist 20 potential acquisition targets in the US

The advent of digital music has led to a rapidly declining share of physical music resulting in a disruptive shift in the strategies of record labels. A large global music label has retained The Smart Cube to assist formulate strategies based on the dynamically changing buying and listening habits. Music industry experts work on identifying new revenue opportunities in the digital music space. Trends in ad supported music, online subscription based music, social network marketing, pod casting etc are analyzed regularly to assist the client build or tweak its marketing and sales strategies.

A US pharmaceutical firm wanted to understand the implications of a post patent active ingredient marketplace. The Smart Cube was assigned with the task of identifying key impact areas post patent expiry such as pricing, supply, demand, new entrants etc. We performed an exhaustive assessment that included feedstock analysis, market volume changes and regulatory compliance issues

A supermarket chain in the US wanted to analyze its customer care data to bring out consolidated and meaningful insight from the large volume of customer feedback that it captures. We were engaged to categorize and analyze customer comments in order to bring out significant actionable insights. The categories were analyzed to develop emerging trends in customer feedback, grievances and suggestions - all sliced by store location, time of purchase and demographics. The insights were compiled into a crisp presentation.

A betting company in the UK wanted to understand the high spend segment of bettors and evaluate bettors' exposure to the services offered by the client. During the three month study, the team researched the betting industry in the UK and prepared a questionnaire to be administered online through a panel survey. Thereafter, the collected data was analyzed and tested for pre-established hypotheses. The team carried out a segmentation analysis and developed different betting behavior profiles. The insights were presented as key actionable areas to the top management of the company.

A global media and entertainment company needed to measure and improve customer satisfaction along the various stages of the customer lifecycle with the company. We were engaged for a three year program to understand the customer experience from acquisition to churn. The analyst team collected the data and evaluated customer satisfaction along various touchpoints and their needs along the journey. The analysis was then used to develop emerging trends in customer experiences and correlated with internal initiatives taken by the client to identify operational improvement initiatives to increase loyalty, identify revenue opportunities and improve overall customer satisfaction. The effectiveness of improvement programs initiated by the client (based on our recommendations) was tracked on a quarterly basis.

The client wanted to review its sourcing strategy for a key packaging sub-category. The Smart Cube conducted an RFI process to identify suppliers globally that could meet client defined technical and commercial specifications. The analyst team also conducted a detailed supply market analysis to identify important cost, pricing and competitive drivers. The final conclusions were used by the client for their global sourcing event.

We assisted a global oil and gas major re-define its procurement strategy for rail car leasing in Europe. After the completion of the study, we presented our output to the client at their offices in the UK. Based on the recommendations, there was an internal revision of the procurement strategy which was expected to result in cost savings in the 8% to 12% per annum range.

A large utility company in the US was searching for potential suppliers for electric and gas meters. The Smart Cube was asked to conduct a thorough supply side analysis to identify potential vendors and understand the bargaining leverage of meter suppliers. The team conducted a global study of the electric and gas meters market to determine the market size, future growth, key players, market share, and an in-depth analysis of meters offered in different parts of the world. The team also analyzed new technologies and replacement/substitution trends that the client could leverage.