Marketing

Our Marketing Strategy services enable the sales and marketing function to make informed decisions through a range of integrated offerings. Our focus is on developing customised programmes that provide insight into business performance, identify areas of market opportunity and provide ongoing actionable insights to our client organizations. Our strength lies in integrating market intelligence with client data analysis/ market research to tease out relevant insights and present this information in a structured, concise and actionable format.

Market Intelligence

We combine secondary and focussed primary research to assess and develop insights that inform marketing strategy.

Our services include:
  • Sector assessment and opportunity ('white space') identification
  • Product positioning studies
  • New product/ market entry research
  • Industry good practice evaluation
  • Competitor analysis and comparative evaluation vis-à-vis market leaders

Data Analytics

We leverage advanced statistical tools and specialist data analysts to bring a level of sophistication that goes beyond the obvious, teasing out actionable insights that inform tactical decision making (e.g. promotions, marketing campaigns) as well as longer term strategic needs (e.g. reduced churn, increased ARPU).

Furthermore, we complement our data analytics with a proactive effort to understand the product / market so as to contextualise our analysis and strengthen the interrogation and interpretation process. Our services include:
  • Customer segmentation
  • Customer profitability analysis
  • Tracking and interpretation of consumer behavioural data
  • Predictive modelling and forecasting
  • Market mapping, trends mapping, consumer behavioural mapping
  • Return on Marketing Investment (ROMI) analysis
  • Cross-sell/ Up-sell opportunity assessment and feedback looping
  • Churn/ loyalty tracking and enhancement programmes
  • Issue based data mining (e.g. from CRM downloads)
  • Web analytics

Market Research

We manage both telephone and internet based survey programmes and work with our partner panel companies to deliver representative consumer access as needed.

We work with our clients along a three step process:
  • Understand the strategic and tactical context.
  • Design the study programme to include questionnaire development, sample sizes, survey frequency, etc.
  • Execute and deliver a closed loop one-off or ongoing tracking and improvement programme.
Our services include:
  • Questionnaire design and development
  • Specific issue-based market research and analysis
  • Customer "journey" and "end to end" experience tracking studies
  • Customer "needs" analysis
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