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Monthly Archives: February 2012
Technological Convergence: A Snapshot Perspective
The last decade has seen the advent of technological convergence across different platforms, products, and capabilities – reducing the gap between consumer electronics, telecom, and computing industry. Historically, the emphasis had been on stand-alone products – focused on a single … Read More…
Real Option Analysis: A Multi-faceted Approach to Efficient Capital Budgeting
Traditionally, managers have used a range of tools and techniques in the process of making the most efficient project evaluation decisions i.e. whether to invest in a given project or not. These have included approaches such as Payback, NPV, IRR … Read More…
Change in the Middle East and North Africa: Implications for Business
The recent civil unrest in the Middle East and North Africa (MENA) region has, for obvious reasons, attracted significant attention globally. With countries across the globe still working to recover in the aftermath of the 2008–09 global economic crisis, the … Read More…
Social Media and Procurement: A High-Level Perspective
Social media has grown at a breakneck pace over the past few years, and has become firmly entrenched in our daily lives in one form or another – whether it is Facebook, Twitter, LinkedIn or one of the myriad other … Read More…
How CMOs Perceive the Future of Social Media Marketing
Social media marketing (SMM) appeals to consumer companies as a means to better anticipate customer preferences, understand attitudes toward their brands, and engage with consumers at a personal level. Interacting with customers via social media allows companies to build brand … Read More…
The iPad—A Disruptive Technology and Its Impact on Business
Apple’s iPad exploded on April 3, 2010 with sales of 300,000 units in the first day and close to 4.19 million devices in the first three months. By the end of 2010, the iPad had defined the tablet market and captured … Read More…
Is the Manufacturing Sourcing Model Changing?
Emerging markets in Southeast Asia, South America, and Eastern Europe have become attractive manufacturing locations for many industries, primarily because of their cheap labor and FDI- friendly environment. Additionally, governments in these fast-growing markets have encouraged the emergence and growth … Read More…