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Category Archives: Analytics
Regression: The Backbone of Econometrics
In the current business environment, decision-making relies more than ever on data analytics. Although this is typical in the data analytics area, it is now more common across all business functions. A trader, for example, will want to develop a relation … Read More…
Is Social Class Segmentation the Perfect Score for Marketers?
According to a recent study carried out by BBC Lab UK in cooperation with, amongst others, Manchester University and the London School of Economics, the social class system in the UK has grown from three to seven. The traditional working … Read More…
Location-Based Marketing and Big Data: Are Marketers Ready?
The rise of social media and the inclination to share one’s location provides a unique opportunity for marketers to drive brand engagement and consumption. In fact, the next few years might witness exponential growth in location-based marketing (LBM) and allied … Read More…
The Economic Environment: Challenge or Opportunity for Procurement?
The effects of the recession and continuous economic uncertainty have caused cost cutting and cost saving to become the primary concerns for C-level executives. Tougher sales and constrained margins mean that businesses need to continuously look for opportunities to sustain … Read More…
Response Modeling in Loyalty Analytics
Statistics indicate that consumer participation in reward programs is on the rise across all demographic segments. What can retailers do to ensure campaigns effectively incentivize customers and maximize ROI? Incorporating response modeling into targeting efforts could prove useful. Loyalty programs … Read More…
Survey Analytics – The Elusive Key Drivers
To maintain and improve brand visibility, it is critical for companies to measure and monitor customer satisfaction at regular intervals. This is primarily done through customer surveys, which are administered through pen and paper, over the telephone, or over the Internet. … Read More…
Young, Dynamic and Single: Fresh Insight on Women 25-35
Marketers have seen young single women through an outdated, family-oriented lens for some time. The pursuit ambitious of goals such as a graduate degree or advancing an early career have been viewed as temporary diversions from a path to marriage … Read More…
Real Option Analysis: A Multi-faceted Approach to Efficient Capital Budgeting
Traditionally, managers have used a range of tools and techniques in the process of making the most efficient project evaluation decisions i.e. whether to invest in a given project or not. These have included approaches such as Payback, NPV, IRR … Read More…
The Outlook for the Brazilian Real
Recent oil discoveries, the hosting of the 2014 World Cup and the 2016 Olympics, as well as improved sovereign ratings from credit agencies, have firmly placed Brazil as a ‘must-have’ investment in every emerging market focused portfolio. However, investor interest … Read More…
Understanding the Recent Growth in Food Prices
The last year has seen an all too familiar pattern of food price hikes, not dissimilar to what we experienced back in 2007-2008. The 2008 food price hikes were driven by several factors, including high oil prices and the increasing … Read More…
Delinquency Modeling Using Survival Analysis
For financial services organizations in the business of lending, understanding which customers should be granted a particular loan, and, importantly, how much, has been a central question that not just drives their profitability, but, as we have seen in the … Read More…
Precious Metals – The Outlook for Silver and Gold
“The ultimate asset bubble.” This is how George Soros described gold last year, even as his fund took sizable long positions in the precious metal. Why not take advantage of rising values (so long as the bubble doesn’t burst), particularly … Read More…
The Cloud and Corporate Computing Capacity
A lot has been written about ‘cloud computing’ as the next megatrend that is set to change the IT landscape. Cloud computing is defined as a system where scalable and elastic IT capabilities (both hardware and software) are provided as … Read More…
Nuclear Energy in Germany
Nuclear energy has been heralded by many as one of the most important solutions to the growing energy demands of the world, particularly given concerns regarding increasing greenhouse gas emissions and the rising price of oil. The popularity of nuclear … Read More…
Understanding the Concept of Market Basket Analysis
Retailing today is nothing if not a hypercompetitive industry. A complex & rapidly changing landscape, stiff competition, and ever more demanding customers are pushing progressive retailers to rethink how they operate. Their responses have included strategies of scale (consolidation, growth, … Read More…
Rethinking Satisfaction Survey Analytics – How the factor performance index transcends the conventional importance-satisfaction matrix.
The core objective of the traditional customer satisfaction survey is to gauge the consumer’s overall satisfaction levels (or perceived satisfaction) with a given brand or a product. To make this information actionable from a marketer’s point of view, though, one … Read More…
The Emergence of Social Media within Pharmaceutical Marketing
Pharmaceutical marketing has always been an extremely challenging enterprise, given that it is highly regulated, difficult to target and expensive, yet still varying in terms of its cost effectiveness. Timing is another consideration, as marketing campaigns for new drugs are … Read More…