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Category Archives: Brand Strategy
Technological Convergence: A Snapshot Perspective
The last decade has seen the advent of technological convergence across different platforms, products, and capabilities – reducing the gap between consumer electronics, telecom, and computing industry. Historically, the emphasis had been on stand-alone products – focused on a single … Read More…
Social Media and Procurement: A High-Level Perspective
Social media has grown at a breakneck pace over the past few years, and has become firmly entrenched in our daily lives in one form or another – whether it is Facebook, Twitter, LinkedIn or one of the myriad other … Read More…
How CMOs Perceive the Future of Social Media Marketing
Social media marketing (SMM) appeals to consumer companies as a means to better anticipate customer preferences, understand attitudes toward their brands, and engage with consumers at a personal level. Interacting with customers via social media allows companies to build brand … Read More…
Beyond BRIC: Opportunities in Global Markets for Premium Beauty & Personal Care
For global beauty and cosmetics companies, emerging markets present an attractive target as consumers yearn for luxury products and premium brands. Developing global markets have been the buzz in the industry for some time – especially the usual suspects, i.e. … Read More…
The Cloud and Corporate Computing Capacity
A lot has been written about ‘cloud computing’ as the next megatrend that is set to change the IT landscape. Cloud computing is defined as a system where scalable and elastic IT capabilities (both hardware and software) are provided as … Read More…
Understanding the Concept of Market Basket Analysis
Retailing today is nothing if not a hypercompetitive industry. A complex & rapidly changing landscape, stiff competition, and ever more demanding customers are pushing progressive retailers to rethink how they operate. Their responses have included strategies of scale (consolidation, growth, … Read More…
Rethinking Satisfaction Survey Analytics – How the factor performance index transcends the conventional importance-satisfaction matrix.
The core objective of the traditional customer satisfaction survey is to gauge the consumer’s overall satisfaction levels (or perceived satisfaction) with a given brand or a product. To make this information actionable from a marketer’s point of view, though, one … Read More…
The Evolving Digital Marketing Landscape
Digital Marketing (DM) represents an enormous opportunity for marketers to complement (and, in many cases move beyond) traditional ‘offline’ marketing tools to redefine how they interact with their customers. While still a new practice in absolute terms, the DM landscape … Read More…
The Emergence of Social Media within Pharmaceutical Marketing
Pharmaceutical marketing has always been an extremely challenging enterprise, given that it is highly regulated, difficult to target and expensive, yet still varying in terms of its cost effectiveness. Timing is another consideration, as marketing campaigns for new drugs are … Read More…
Whither Goest The Mobile App?
Since it launched its ‘App Store’ in July 2008, Apple has revolutionized the mobile applications (mobile apps, for short) space and started a phenomenon. Although mobile apps have existed for years through companies such as Handango and Handmark — which … Read More…
Tags analytics, Brand Extensions, brand management, brand strategy, branding, business leadership, business strategy, Growth Strategy, Investments, Knowledge Process Outsourcing, KPO, Management Consulting, Marketing, research, Strategy, Supply Chain, Technology, Uncategorized, Venture Capital Leave a comment
Iceland’s Volcanic Ash Cloud and its Impact on Global Trade: A Primer
The volcanic eruption in Iceland has led to a crisis not only for the European air transportation industry, in particular, – disrupting air travel and air cargo operations across northern Europe – but also global commerce overall. The eruption of … Read More…
Is There Any Value in Forecasts?
With most companies either in or rapidly approaching their business planning cycles, executives and analysts alike are hard at work trying to predict how the next fiscal year will unfold, making a range of decisions from where best to focus … Read More…
Tags analytics, business leadership, Business Planning, Business Process Outsourcing, business strategy, credit crunch, Finance, Financial Services, Forecasting, fundamental research, Growth Strategy, Investments, Knowledge Process Outsourcing, KPO, Management Consulting, Outsourcing, Procurement, research, Strategy, Supply Chain, Wall Street outsourcing Leave a comment
Making Sense of Brand Extensions
The subject of brand extensions has been around for decades – and marketing executives have engaged in heated debates about pros and cons of such tactics, and how far such extensions can be taken. Nowhere has this debate been more … Read More…