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Category Archives: Digital Marketing
Location-Based Marketing and Big Data: Are Marketers Ready?
The rise of social media and the inclination to share one’s location provides a unique opportunity for marketers to drive brand engagement and consumption. In fact, the next few years might witness exponential growth in location-based marketing (LBM) and allied … Read More…
Technological Convergence: A Snapshot Perspective
The last decade has seen the advent of technological convergence across different platforms, products, and capabilities – reducing the gap between consumer electronics, telecom, and computing industry. Historically, the emphasis had been on stand-alone products – focused on a single … Read More…
Social Media and Procurement: A High-Level Perspective
Social media has grown at a breakneck pace over the past few years, and has become firmly entrenched in our daily lives in one form or another – whether it is Facebook, Twitter, LinkedIn or one of the myriad other … Read More…
The Evolving Digital Marketing Landscape
Digital Marketing (DM) represents an enormous opportunity for marketers to complement (and, in many cases move beyond) traditional ‘offline’ marketing tools to redefine how they interact with their customers. While still a new practice in absolute terms, the DM landscape … Read More…