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The TSC Blog is written by employees of The Smart Cube on industry related topics and trends that affect your business. In it we express our views and opinions and invite you to share your thoughts on the topics covered here.Feeds/Syndicate
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Category Archives: Marketing
;Social Media and Procurement: A High-Level Perspective
Social media has grown at a breakneck pace over the past few years, and has become firmly entrenched in our daily lives in one form or another – whether it is Facebook, Twitter, LinkedIn or one of the myriad other … Read More…
Is the Manufacturing Sourcing Model Changing?
Emerging markets in Southeast Asia, South America, and Eastern Europe have become attractive manufacturing locations for many industries, primarily because of their cheap labor and FDI- friendly environment. Additionally, governments in these fast-growing markets have encouraged the emergence and growth … Read More…
Beyond BRIC: Opportunities in Global Markets for Premium Beauty & Personal Care
For global beauty and cosmetics companies, emerging markets present an attractive target as consumers yearn for luxury products and premium brands. Developing global markets have been the buzz in the industry for some time – especially the usual suspects, i.e. … Read More…
Rethinking Satisfaction Survey Analytics – How the factor performance index transcends the conventional importance-satisfaction matrix.
The core objective of the traditional customer satisfaction survey is to gauge the consumer’s overall satisfaction levels (or perceived satisfaction) with a given brand or a product. To make this information actionable from a marketer’s point of view, though, one … Read More…
The Evolving Digital Marketing Landscape
Digital Marketing (DM) represents an enormous opportunity for marketers to complement (and, in many cases move beyond) traditional ‘offline’ marketing tools to redefine how they interact with their customers. While still a new practice in absolute terms, the DM landscape … Read More…