Feeds/Syndicate
Choose your preferred method of syndication. All feeds are full-posts & ad-free. All feeds are protected under copyright and may not be redistributed without permission.
Full Feed (RSS)
Category Archives: Marketing
Is Social Class Segmentation the Perfect Score for Marketers?
According to a recent study carried out by BBC Lab UK in cooperation with, amongst others, Manchester University and the London School of Economics, the social class system in the UK has grown from three to seven. The traditional working … Read More…
Location-Based Marketing and Big Data: Are Marketers Ready?
The rise of social media and the inclination to share one’s location provides a unique opportunity for marketers to drive brand engagement and consumption. In fact, the next few years might witness exponential growth in location-based marketing (LBM) and allied … Read More…
Is Plastic Electronics the Next Game Changer for the Consumer Electronics Industry?
The electronics industry has come a long way since the invention of transistors, semiconductors, and integrated circuits. Early inventions in the second-half of the 20th century revolutionized the manner in which electronic products were manufactured and paved the way for … Read More…
The ‘Mature Consumer’—How Can Brands Engage with Them?
In the coming years, the world is expected to witness a tectonic demographic shift. The number of people aged 60 and above is expected to reach two billion by 2047—a change that is likely to have a long-term impact on … Read More…
Crowdfunding: An Alternate Financing Model?
Crowdfunding (CF) can become an alternate medium of financing for those who have been refused financing from banks or venture capitalists. CF, also referred to as ‘peer-to-peer lending (P2P),’ is a method of raising funds from different people through the … Read More…
Social Media Electrified! Innovative Applications by the Power Utility Sector to Conserve Energy
The use of social media has grown considerably in the last few years, with a host of organizations in the power utility sector increasingly recognizing the impact of social media on their marketing, communication, and business strategies. According to Pike … Read More…
Response Modeling in Loyalty Analytics
Statistics indicate that consumer participation in reward programs is on the rise across all demographic segments. What can retailers do to ensure campaigns effectively incentivize customers and maximize ROI? Incorporating response modeling into targeting efforts could prove useful. Loyalty programs … Read More…
Survey Analytics – The Elusive Key Drivers
To maintain and improve brand visibility, it is critical for companies to measure and monitor customer satisfaction at regular intervals. This is primarily done through customer surveys, which are administered through pen and paper, over the telephone, or over the Internet. … Read More…
Young, Dynamic and Single: Fresh Insight on Women 25-35
Marketers have seen young single women through an outdated, family-oriented lens for some time. The pursuit ambitious of goals such as a graduate degree or advancing an early career have been viewed as temporary diversions from a path to marriage … Read More…
Social Media and Procurement: A High-Level Perspective
Social media has grown at a breakneck pace over the past few years, and has become firmly entrenched in our daily lives in one form or another – whether it is Facebook, Twitter, LinkedIn or one of the myriad other … Read More…
Is the Manufacturing Sourcing Model Changing?
Emerging markets in Southeast Asia, South America, and Eastern Europe have become attractive manufacturing locations for many industries, primarily because of their cheap labor and FDI- friendly environment. Additionally, governments in these fast-growing markets have encouraged the emergence and growth … Read More…
Beyond BRIC: Opportunities in Global Markets for Premium Beauty & Personal Care
For global beauty and cosmetics companies, emerging markets present an attractive target as consumers yearn for luxury products and premium brands. Developing global markets have been the buzz in the industry for some time – especially the usual suspects, i.e. … Read More…
Rethinking Satisfaction Survey Analytics – How the factor performance index transcends the conventional importance-satisfaction matrix.
The core objective of the traditional customer satisfaction survey is to gauge the consumer’s overall satisfaction levels (or perceived satisfaction) with a given brand or a product. To make this information actionable from a marketer’s point of view, though, one … Read More…
The Evolving Digital Marketing Landscape
Digital Marketing (DM) represents an enormous opportunity for marketers to complement (and, in many cases move beyond) traditional ‘offline’ marketing tools to redefine how they interact with their customers. While still a new practice in absolute terms, the DM landscape … Read More…