Feeds/Syndicate
Choose your preferred method of syndication. All feeds are full-posts & ad-free. All feeds are protected under copyright and may not be redistributed without permission.
Full Feed (RSS)
Category Archives: Professional Services
How CMOs Perceive the Future of Social Media Marketing
Social media marketing (SMM) appeals to consumer companies as a means to better anticipate customer preferences, understand attitudes toward their brands, and engage with consumers at a personal level. Interacting with customers via social media allows companies to build brand … Read More…
The iPad—A Disruptive Technology and Its Impact on Business
Apple’s iPad exploded on April 3, 2010 with sales of 300,000 units in the first day and close to 4.19 million devices in the first three months. By the end of 2010, the iPad had defined the tablet market and captured … Read More…
The Cloud and Corporate Computing Capacity
A lot has been written about ‘cloud computing’ as the next megatrend that is set to change the IT landscape. Cloud computing is defined as a system where scalable and elastic IT capabilities (both hardware and software) are provided as … Read More…
Understanding the Concept of Market Basket Analysis
Retailing today is nothing if not a hypercompetitive industry. A complex & rapidly changing landscape, stiff competition, and ever more demanding customers are pushing progressive retailers to rethink how they operate. Their responses have included strategies of scale (consolidation, growth, … Read More…
The Evolving Model for Professional Services: A practitioner’s perspective.
These days, companies aren’t questioning whether to outsource as much as they are pondering how best to go about it. Although (at times) still the proverbial hot potato fraught with workforce issues, political quagmires, and public relations sensitivities, outsourcing moved … Read More…