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Category Archives: Social Media
;Technological Convergence: A Snapshot Perspective
The last decade has seen the advent of technological convergence across different platforms, products, and capabilities – reducing the gap between consumer electronics, telecom, and computing industry. Historically, the emphasis had been on stand-alone products – focused on a single … Read More…
Social Media and Procurement: A High-Level Perspective
Social media has grown at a breakneck pace over the past few years, and has become firmly entrenched in our daily lives in one form or another – whether it is Facebook, Twitter, LinkedIn or one of the myriad other … Read More…
How CMOs Perceive the Future of Social Media Marketing
Social media marketing (SMM) appeals to consumer companies as a means to better anticipate customer preferences, understand attitudes toward their brands, and engage with consumers at a personal level. Interacting with customers via social media allows companies to build brand … Read More…
The iPad—A Disruptive Technology and Its Impact on Business
Apple’s iPad exploded on April 3, 2010 with sales of 300,000 units in the first day and close to 4.19 million devices in the first three months. By the end of 2010, the iPad had defined the tablet market and captured … Read More…
The Evolving Digital Marketing Landscape
Digital Marketing (DM) represents an enormous opportunity for marketers to complement (and, in many cases move beyond) traditional ‘offline’ marketing tools to redefine how they interact with their customers. While still a new practice in absolute terms, the DM landscape … Read More…
The Emergence of Social Media within Pharmaceutical Marketing
Pharmaceutical marketing has always been an extremely challenging enterprise, given that it is highly regulated, difficult to target and expensive, yet still varying in terms of its cost effectiveness. Timing is another consideration, as marketing campaigns for new drugs are … Read More…