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Tag Archives: brand management
Rethinking Satisfaction Survey Analytics – How the factor performance index transcends the conventional importance-satisfaction matrix.
The core objective of the traditional customer satisfaction survey is to gauge the consumer’s overall satisfaction levels (or perceived satisfaction) with a given brand or a product. To make this information actionable from a marketer’s point of view, though, one … Read More…
The Evolving Digital Marketing Landscape
Digital Marketing (DM) represents an enormous opportunity for marketers to complement (and, in many cases move beyond) traditional ‘offline’ marketing tools to redefine how they interact with their customers. While still a new practice in absolute terms, the DM landscape … Read More…
Whither Goest The Mobile App?
Since it launched its ‘App Store’ in July 2008, Apple has revolutionized the mobile applications (mobile apps, for short) space and started a phenomenon. Although mobile apps have existed for years through companies such as Handango and Handmark — which … Read More…
Tags analytics, Brand Extensions, brand management, brand strategy, branding, business leadership, business strategy, Growth Strategy, Investments, Knowledge Process Outsourcing, KPO, Management Consulting, Marketing, research, Strategy, Supply Chain, Technology, Uncategorized, Venture Capital Leave a comment
Making Sense of Brand Extensions
The subject of brand extensions has been around for decades – and marketing executives have engaged in heated debates about pros and cons of such tactics, and how far such extensions can be taken. Nowhere has this debate been more … Read More…