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Tag Archives: branding
Rethinking Satisfaction Survey Analytics – How the factor performance index transcends the conventional importance-satisfaction matrix.
The core objective of the traditional customer satisfaction survey is to gauge the consumer’s overall satisfaction levels (or perceived satisfaction) with a given brand or a product. To make this information actionable from a marketer’s point of view, though, one … Read More…
The Emergence of Social Media within Pharmaceutical Marketing
Pharmaceutical marketing has always been an extremely challenging enterprise, given that it is highly regulated, difficult to target and expensive, yet still varying in terms of its cost effectiveness. Timing is another consideration, as marketing campaigns for new drugs are … Read More…
Whither Goest The Mobile App?
Since it launched its ‘App Store’ in July 2008, Apple has revolutionized the mobile applications (mobile apps, for short) space and started a phenomenon. Although mobile apps have existed for years through companies such as Handango and Handmark — which … Read More…
Tags analytics, Brand Extensions, brand management, brand strategy, branding, business leadership, business strategy, Growth Strategy, Investments, Knowledge Process Outsourcing, KPO, Management Consulting, Marketing, research, Strategy, Supply Chain, Technology, Uncategorized, Venture Capital Leave a comment
Making Sense of Brand Extensions
The subject of brand extensions has been around for decades – and marketing executives have engaged in heated debates about pros and cons of such tactics, and how far such extensions can be taken. Nowhere has this debate been more … Read More…
The Asia vs. the West Business Debate: A Study in Strategy Contrasts
“We don’t try to grab market share quickly by competing on price. That’s not a long term, sustainable growth strategy.” Can you guess the technology CEO who recently said that? If you guessed anyone inhabiting the corner office of a … Read More…