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Tag Archives: Growth Strategy
Whither Goest The Mobile App?
Since it launched its ‘App Store’ in July 2008, Apple has revolutionized the mobile applications (mobile apps, for short) space and started a phenomenon. Although mobile apps have existed for years through companies such as Handango and Handmark — which … Read More…
Tags analytics, Brand Extensions, brand management, brand strategy, branding, business leadership, business strategy, Growth Strategy, Investments, Knowledge Process Outsourcing, KPO, Management Consulting, Marketing, research, Strategy, Supply Chain, Technology, Uncategorized, Venture Capital Leave a comment
Is There Any Value in Forecasts?
With most companies either in or rapidly approaching their business planning cycles, executives and analysts alike are hard at work trying to predict how the next fiscal year will unfold, making a range of decisions from where best to focus … Read More…
Tags analytics, business leadership, Business Planning, Business Process Outsourcing, business strategy, credit crunch, Finance, Financial Services, Forecasting, fundamental research, Growth Strategy, Investments, Knowledge Process Outsourcing, KPO, Management Consulting, Outsourcing, Procurement, research, Strategy, Supply Chain, Wall Street outsourcing Leave a comment
Making Sense of Brand Extensions
The subject of brand extensions has been around for decades – and marketing executives have engaged in heated debates about pros and cons of such tactics, and how far such extensions can be taken. Nowhere has this debate been more … Read More…