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Tag Archives: KPO
Rethinking Satisfaction Survey Analytics – How the factor performance index transcends the conventional importance-satisfaction matrix.
The core objective of the traditional customer satisfaction survey is to gauge the consumer’s overall satisfaction levels (or perceived satisfaction) with a given brand or a product. To make this information actionable from a marketer’s point of view, though, one … Read More…
Copper – Primer & Outlook
Copper is regarded as the most valuable of primary base metals, barring nickel, even though it is not the largest base metal market in the world. Indeed, it is considered a barometer for the state of the economy, given its … Read More…
The Evolving Digital Marketing Landscape
Digital Marketing (DM) represents an enormous opportunity for marketers to complement (and, in many cases move beyond) traditional ‘offline’ marketing tools to redefine how they interact with their customers. While still a new practice in absolute terms, the DM landscape … Read More…
Whither Goest The Mobile App?
Since it launched its ‘App Store’ in July 2008, Apple has revolutionized the mobile applications (mobile apps, for short) space and started a phenomenon. Although mobile apps have existed for years through companies such as Handango and Handmark — which … Read More…
Tags analytics, Brand Extensions, brand management, brand strategy, branding, business leadership, business strategy, Growth Strategy, Investments, Knowledge Process Outsourcing, KPO, Management Consulting, Marketing, research, Strategy, Supply Chain, Technology, Uncategorized, Venture Capital Leave a comment
Iceland’s Volcanic Ash Cloud and its Impact on Global Trade: A Primer
The volcanic eruption in Iceland has led to a crisis not only for the European air transportation industry, in particular, – disrupting air travel and air cargo operations across northern Europe – but also global commerce overall. The eruption of … Read More…
Is There Any Value in Forecasts?
With most companies either in or rapidly approaching their business planning cycles, executives and analysts alike are hard at work trying to predict how the next fiscal year will unfold, making a range of decisions from where best to focus … Read More…
Tags analytics, business leadership, Business Planning, Business Process Outsourcing, business strategy, credit crunch, Finance, Financial Services, Forecasting, fundamental research, Growth Strategy, Investments, Knowledge Process Outsourcing, KPO, Management Consulting, Outsourcing, Procurement, research, Strategy, Supply Chain, Wall Street outsourcing Leave a comment
Asset Bubbles and Bursts: The Re-emergence of Rational Valuation
Aswath Damodaran, the famed NYU finance professor and High Priest of quantitative valuation, shares a lot with Edward Altman, his equally famous colleague at NYU. (Damodaran penned “Investment Valuation: Tools and Techniques for Determining the Value of Any Asset”, a … Read More…
Tags analytics, Automotive, business leadership, business strategy, Corporate Restructuring, credit crunch, Distressed Investments, Finance, Financial Research, Financial Services, fundamental research, Investments, Knowledge Process Outsourcing, KPO, research, Strategy, Strategy Research, US Auto Parts, Value Investments, Wall Street outsourcing Leave a comment
The Credit Crunch and Outsourcing
The recent tumult in the markets – and its reverberations from Wall Street to Main Street – have made the business news channels compulsive viewing for executives across the globe. One group of professionals that have been keeping a close … Read More…