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Tag Archives: Marketing Research and Analytics
The Evolving Model for Professional Services: A practitioner’s perspective.
These days, companies aren’t questioning whether to outsource as much as they are pondering how best to go about it. Although (at times) still the proverbial hot potato fraught with workforce issues, political quagmires, and public relations sensitivities, outsourcing moved … Read More…
Rethinking Satisfaction Survey Analytics – How the factor performance index transcends the conventional importance-satisfaction matrix.
The core objective of the traditional customer satisfaction survey is to gauge the consumer’s overall satisfaction levels (or perceived satisfaction) with a given brand or a product. To make this information actionable from a marketer’s point of view, though, one … Read More…
The Evolving Digital Marketing Landscape
Digital Marketing (DM) represents an enormous opportunity for marketers to complement (and, in many cases move beyond) traditional ‘offline’ marketing tools to redefine how they interact with their customers. While still a new practice in absolute terms, the DM landscape … Read More…
The Emergence of Social Media within Pharmaceutical Marketing
Pharmaceutical marketing has always been an extremely challenging enterprise, given that it is highly regulated, difficult to target and expensive, yet still varying in terms of its cost effectiveness. Timing is another consideration, as marketing campaigns for new drugs are … Read More…
The (Ir)rationality of Markets
The Financial Times recently reported on a recent survey by the British Chartered Financial Analyst Institute of its members, which found that an increasing proportion believed that markets did not behave rationally: The British CFA recently asked members for the … Read More…
Are We Not Taking Enough Risk…?
…At least when it comes to Innovation and the Venture Capital community? In times of trouble, organizations tend to do two things – 1) Conserve cash and 2) Focus on what you know. This makes perfect sense for most corporates … Read More…
Rethinking China Outsourcing?
It’s amazing what a few short years will do to a country’s rock star status. Not so long ago, China was the outsourcing destination du jour with companies scrambling for the first available business class seat to establish their Asian … Read More…
Surviving the Storm: Value Creation in the US Auto Parts Sector
In a period of unparalleled economic turbulence, perhaps no industry has been more severely impacted than the US Auto Parts industry. The sector, in tandem with the Big 3 Automakers, has been facing severe financial distress over the last year … Read More…
The Credit Crunch and Outsourcing
The recent tumult in the markets – and its reverberations from Wall Street to Main Street – have made the business news channels compulsive viewing for executives across the globe. One group of professionals that have been keeping a close … Read More…
Offshoring – Taking its place within the Management Toolkit
One of the most intriguing findings from our recent Financial Services survey related to the impact of offshoring (and outsourcing*) on the financial job market – both in recent years as well as today. All in all, 70% of recruiters … Read More…
Is Corporate America Outsourcing Itself Out of Opportunities to Cultivate Future Leaders?
These days, companies aren’t questioning whether to outsource as much as they are pondering how best to go about it. Although still the proverbial hot potato fraught with workforce insecurities, political quagmires, and public relations sensitivities, outsourcing moved from “emerging … Read More…
The Asia vs. the West Business Debate: A Study in Strategy Contrasts
“We don’t try to grab market share quickly by competing on price. That’s not a long term, sustainable growth strategy.” Can you guess the technology CEO who recently said that? If you guessed anyone inhabiting the corner office of a … Read More…