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Tag Archives: Social Media
Social Media Electrified! Innovative Applications by the Power Utility Sector to Conserve Energy
The use of social media has grown considerably in the last few years, with a host of organizations in the power utility sector increasingly recognizing the impact of social media on their marketing, communication, and business strategies. According to Pike … Read More…
The Evolving Digital Marketing Landscape
Digital Marketing (DM) represents an enormous opportunity for marketers to complement (and, in many cases move beyond) traditional ‘offline’ marketing tools to redefine how they interact with their customers. While still a new practice in absolute terms, the DM landscape … Read More…
The Emergence of Social Media within Pharmaceutical Marketing
Pharmaceutical marketing has always been an extremely challenging enterprise, given that it is highly regulated, difficult to target and expensive, yet still varying in terms of its cost effectiveness. Timing is another consideration, as marketing campaigns for new drugs are … Read More…