Marketing

Our Marketing services enable consultants to make informed decisions through a range of integrated offerings. Our focus is on delivering customized analyses that provide insight into marketing performance, identify areas of market opportunity and provide ongoing actionable insights to client organizations. Our strength lies in integrating marketing intelligence with client data analysis and traditional market research to tease out unique insights and present this information in a structured, concise and actionable format.

Marketing Intelligence

We combine secondary and focussed primary research to assess and develop insights that inform marketing strategy. Our services include:

  • Sector assessment and opportunity ('white space') identification
  • Brand analyses
  • Product positioning studies
  • New product/market entry research
  • Go-to-market strategy analysis
  • Competitor analysis and comparative evaluation vis-à-vis market leaders
  • Innovation assessments

Data Analytics

We leverage advanced statistical tools and specialist data analysts to bring a level of sophistication that goes beyond the obvious, teasing out actionable insights that inform tactical decision making (e.g. promotions, marketing campaigns) as well as longer term strategic needs (e.g. reduced churn, increased ARPU).

Furthermore, we complement our data analytics with a proactive effort to understand the product / market so as to contextualise our analysis and strengthen the interrogation and interpretation process. Our services include:
  • Customer segmentation
  • Customer profitability analysis
  • Tracking and interpretation of consumer behavioural data
  • Predictive modelling and forecasting
  • Market mapping, trends mapping, consumer behavioural mapping
  • Return on Marketing Investment (ROMI) analysis
  • Cross-sell/up-sell opportunity assessment and feedback looping
  • Churn/loyalty tracking and enhancement programmes
  • Issue based data mining (e.g. from CRM downloads)
  • Web analytics

Market Research

We work with our consulting clients along a three step process:
  • Understand the strategic and tactical context
  • Design the study programme to include questionnaire development, sample sizes, survey frequency, etc.
  • Execute and deliver a closed loop one-off or ongoing tracking and improvement programme.
Our market research services typically include:
  • Questionnaire design and development
  • Specific issue-based market research and analysis
  • Customer "journey" and "end to end" experience tracking studies
  • Customer "needs" analysis
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