Introduction

• The Smart Cube provides Marketing Analytics services with a customised approach as per client specifics to a broad range of industries. We have expertise in managing and analysing large datasets relating to customer transactions, point of sales data, etc., using high-level software and advanced statistical techniques. We help clients identify causes of customer churn, selling opportunities, customer groups based on range of factors, customer bias, sales trend, and impact of promotional tactics in sales. We also have experience and expertise in creating user interface to analyse and track various parameters over time, including customer behaviour and sales trend.

Our Services

• Churn/Loyalty analysis
• Cross sell/up sell identification models
• Customer segmentation
• Customer analysis—drivers for acquisition, increasing profitability and encouraging retention
• Halo and cannibalization effect
• Market mix modeling
• Predictive modeling and forecasting
• Purchase propensity modeling and sales forecasting

• Case Study