Manager – Digital Analytics
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What job we expect you to do:
- Understand the business context and apply core digital analytics concepts to generate insights & recommendations and provide business solutions.
- Manage end-to-end digital performance tracking, including the planning, coordination, implementation and maintenance of the required digital marketing and audience analytics tools
- Report back to the business on key insights around digital marketing attribution, website & app trends and identifying conversion rate improvement opportunities
What skills we expect you to bring:
- Good working knowledge of the (360, Tag Manager, Big Query) settings and administration, including native integrations with other Google products such as Ads/Campaign Manager
- Understanding of how to configure profiles and views, including goals, filters and other Google Analytics functionality
- Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce
- Solid understanding of implementing event tracking (using Google Tag Manager / Adobe Analytics DTM) and how this can be used effectively
- Thorough knowledge of analytical use cases such as product recommendation engine, personalized targeting, marketing automation, Path to Purchase, Customer Journey/CLTV, Last-touch & Multi-touch marketing attribution, etc.
What expertise will bring added advantage?
- Work experience on Social Media Analyticswould be a great advantage and would help to integrate the actions in digital space effectively
- Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics
What Tools and Technologies we expect you to know? We understand one cannot be master of all.
- Google Analytics 360 / Adobe Omniture
- Google Tag Manager / Adobe Analytics DTM
- Google Ad/Campaign Manager
- Google BigQuery and Data Studio
- SalesForce Marketing Cloud & CRM
- Visualization tools such as Tableau, Power BI, Einstein Analytics
- Python, R, SQL and Excel
How many years of experience you need?
Minimum 6 years of relevant experience
Where will be the job location?
We are ready to welcome you at Noida and Gurgaon