Manager – Digital Analytics

What job we expect you to do:

  • Understand the business context and apply core digital analytics concepts to generate insights & recommendations and provide business solutions.
  • Manage end-to-end digital performance tracking, including the planning, coordination, implementation and maintenance of the required digital marketing and audience analytics tools
  • Report back to the business on key insights around digital marketing attribution, website & app trends and identifying conversion rate improvement opportunities  

What skills we expect you to bring:

  • Good working knowledge of the  (360, Tag Manager, Big Query) settings and administration, including native integrations with other Google products such as Ads/Campaign Manager
  • Understanding of how to configure profiles and views, including goals, filters and other Google Analytics functionality
  • Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce
  • Solid understanding of implementing event tracking (using Google Tag Manager / Adobe Analytics DTM) and how this can be used effectively
  • Thorough knowledge of analytical use cases such as product recommendation engine, personalized targeting, marketing automation, Path to Purchase, Customer Journey/CLTV, Last-touch & Multi-touch marketing attribution, etc.

What expertise will bring added advantage?

  • Work experience on Social Media Analyticswould be a great advantage and would help to integrate the actions in digital space effectively
  • Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics

What Tools and Technologies we expect you to know?  We understand one cannot be master of all.

  • Google Analytics 360 / Adobe Omniture
  • Google Tag Manager / Adobe Analytics DTM
  • Google Ad/Campaign Manager
  • Google BigQuery and Data Studio
  • SalesForce Marketing Cloud & CRM
  • Visualization tools such as Tableau, Power BI, Einstein Analytics
  • Python, R, SQL and Excel

How many years of experience you need?

Minimum 6 years of relevant experience

Where will be the job location?

We are ready to welcome you at Noida and Gurgaon