Would you like to:


Southern Glazer’s Wine and Spirits achieves e-commerce excellence and races to digital analytics maturity with The Smart Cube

Key highlights
  • The Smart Cube works as an extension of Southern Glazer’s Digital Business Intelligence and Analytics team, providing ongoing analytics delivery and consultation
  • Enabled continuous performance monitoring of the client’s new e-commerce platform
  • Increased revenue attributed to automated product recommendations in the first three months of the platform launch
  • 15+ tailored analytics use cases developed, supporting an ongoing journey to high analytics maturity and digital transformation
  • Positive influence of e-commerce platform resulted in a year-on-year increase in revenue for 50% of accounts who transact via both offline and online channels

Business challenge

Southern Glazer’s Wine and Spirits (SGWS) is the largest distributor of wine and spirits in the United States, operating across 44 markets.

With a history that goes back over 100 years, SGWS is a company built on tradition, and a commitment to exceptional customer service. Up until March 2019, when the company launched its first e-commerce platform, all sales were conducted directly through non-digital channels. Shortly after the platform launched, the company recognised that to fully understand how customers were engaging with it – and how their experiences could be improved – new supporting data and analytics capabilities…

To enjoy more of this content, please enter your details to receive full access.

Privacy Preference Center


Information collected using our website: When you contact us or send us an email, we may collect such personal information that you freely supply to us. We also collect any personal information that you post publicly on the website. Our server logs automatically collect information, such as your IP address, your browser type and language, the pages on the website visited, and the date and time of your visit, which helps us gather statistics on the website and to track users’ movements around the website in order to customise and improve the website and your experience of the website. We may use standard internet tools, such as web beacons and cookies, which collect information that track your use of the website and enable us to customise our services and advertisements.



This cookie is placed when you click ‘Accept’ on the cookie information warning bar that is displayed at the foot of our website and tells us you have given your consent to the use of cookies on our site and stops this message from appearing. A compliance cookie is also placed if you change your cookie preferences using the control panel on our website.