Take action. Maximise product opportunities with fast, actionable insights that optimise your product portfolio.
CPG professionals must adapt
Despite big data and decades of investment in innovation, product development is still a huge challenge in CPG. Traditional category management remains product focused rather than customer centric. And despite the promise of big data, disconnected data silos mean a lack of integrated intelligence.
Fast changing customer preferences require a nimble response. As consumer habits shift, CPG companies must adapt, collaborating with retailers to make assortment and planogram recommendations around individual stores and fixtures – adding another layer of complexity.
A modular CPG-centric solution
The solution helps brand and category managers take a structured approach to tackling two key challenges: new product launch, and ongoing category management and growth. We help you stay ahead of anticipated changes in consumer demand and market structure, while focusing on driving sales and profitability in your existing portfolios and markets. Our CPG modules include:
Portfolio and category review
Review and manage your overall portfolio and category performance.
Assortment and range planning
Improve your category performance through better range planning across all outlets.
Channel review and optimisation
Evaluate and optimise your category performance across different channels – from retail to own-brand stores and online.
Competitive assessment and gap analysis
Get a clearer view of your market to understand the gaps in the existing product offering – so you can see what’s new and what’s needed.
Product needs and assessment
Identify the need for new product development, based on consumer need or product portfolios.
Benefits for your business
Faster, informed decisions
Our integrated analytical insights focus on the growth of your existing products and categories, driving sales and profitability.
We enable product and brand managers to benchmark competitors and gain complete understanding of consumer demographics, psychographics and behaviour.
Our holistic product performance insights help you increase profitability and effectively manage retailer margins.