CPG Marketing Excellence
Giving CPG companies the muscle they need to deliver tangible value across the business and improve brand engagement.
Challenges are on all sides
Today’s CPG marketers have a mountain to climb – developing marketing strategies that demonstrate value to consumers, while delivering sales growth to the business.
Your brand is your biggest asset, but it isn’t easy to stay distinctive and relevant. Challenges are on all sides. Increased competition. Changing customer preferences. And pressure to deliver measurable ROI. Not to mention making sense of relevant data.
Powered for value
At The Smart Cube, we’re here to help. We develop marketing approaches that drive value in your brand portfolio, product categories and competitive markets. We support your programmes to build and sustain strong brands and measure effectiveness. And we deploy a combination of our dedicated team of sector specialists and advanced analytics. Our customisable modules include:
Marketing effectiveness measurement
We capture ROI across all your marketing activities, including a summary of KPIs and metrics measuring the value from all external agencies aligned to your category and brand.
Media mix optimisation
We help you to optimise your media mix to drive better ROI. We can provide media mix insights and benchmarks from your competitor brands across your category.
We give you better visibility of category and brand sales and forecasts by a host of measures, benchmarking your market and competitors to aid your strategic planning.
Gathering insights from social media through social listening, we can help you to understand the customer mindset, extending your reach and performance across social platforms.
Benefits for your business
All the insights in one place
Our integrated approach brings all insights under one umbrella, cutting through silos and connecting your disparate brand narratives and data, so you can address the next wave of challenges.
Fully customised to you
We help you make better decisions by measuring and predicting how business changes will affect outcomes, helping you to structure campaigns with higher ROI.
Plan and track ROI
Enhance your long-range strategic thinking and near-term tactical planning by uncovering the relationship between your marketing investments and other key sales drivers.