Customers have more control over the retail process than ever before. Whether in-store or online, they expect instant gratification and customized shopping experiences. To compete in this market, retailers have to constantly meet the dynamic customer expectations. This is what makes the retail industry rely on customized research and analytics.
From niche shops, to major retailers and e-tailers, all players need insights to stay ahead of a customer base that’s getting larger and more diverse with each passing day. With digital channels significantly increasing customer choices, it’s vital that businesses use research and analysis to better serve customers and create new growth opportunities.
Retailers globally have placed their trust with The Smart Cube for the insights they need.
How We Made a Difference
Client: An international apparel retail chain.
Task: Analyze the North American e-commerce market, and determine feasibility of entry.
Solution: We analyzed spending trends and identified key barriers for customers looking to make online purchases. We also conducted competitive analysis on retailers successful in the North American e-commerce space.
Result: The client was able to design a market-entry strategy, which would also help drive brand awareness.
See how The Smart Cube constantly keeps the retail industry-specific research and analysis in store for clients.
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