Our story

Welcome to The Smart Cube, a WNS company

For leading businesses around the world, The Smart Cube, a WNS company, is a trusted partner for high performing intelligence that answers critical business questions. We work with our clients to figure out how to implement these answers, faster, through custom research, advanced analytics and best of breed technology. We transform data into insights – enabling smart decision-making to improve business performance at the top and bottom line. We call it: Intelligence. Accelerated.

Together with WNS, we combine expert resources with leading digital technologies, merging human and artificial intelligence with innovation. We enable our clients to deliver on their business, financial and sustainability goals and outperform in their markets. Together we have strengthened our leadership position in analytics, advisory, managed services and digital transformation.

Our history



The Smart Cube today

Today, we’re a highly evolved research and analytics specialist, working with the world’s leading companies – from the Fortune 100 and FTSE 100 – to boutique professional services firms. We help our clients pioneer new intelligent sourcing strategies that save millions and control risk; champion new customer experiences and marketing strategies that fire growth; and mine new sources of data to find an investment advantage in financial markets.

About WNS

WNS (Holdings) Limited (NYSE: WNS) is a leading Business Process Management (BPM) company with a world-wide reach spanning 15 countries. Recognized for its deep industry knowledge, data-to-insight capabilities, and digital innovation prowess, WNS co-creates brand differentiation for over 400 clients in 10+ industries.

WNS caters to key industries, including, insurance, healthcare, life sciences, manufacturing, retail, consumer packaged goods, media and entertainment, telecom, travel and leisure, shipping and logistics, hi-tech and professional services, banking and financial services, procurement and utilities.

WNS delivers an entire spectrum of BPM solutions, including industry-specific offerings, procurement (WNS Denali), customer experience services, finance and accounting, human resources, and research and analytics to re-imagine the digital future of businesses. 

WNS leverages Triange (WNS’ data, analytics and AI practice), Co-creation Labs, digital accelerators, TRAC (suite of next-gen technology offerings), proprietary business frameworks and strategic partnerships to enable business transformation for customers.

For more than twenty years, WNS has pushed beyond industry boundaries while maintaining a steadfast commitment to balancing profit and purpose. Categorized by Sustainalytics as a‘low-risk’ company, WNS employs a comprehensive five-point ESG framework – mitigating climate risks and moving toward Carbon Net-Zero; enabling clients to outperform through innovative digital-led offerings; providing an equitable, opportunity-led work environment; uplifting marginalized children and youth through education (WNS Cares Foundation); and setting the highest standards for ethics, integrity and compliance in all stakeholder engagements.

Named to Forbes’ 2022 list of the World’s Best Employers and the Bloomberg Gender-Equality Index 2023 for the third time in a row, WNS empowers its employees to co-create their career paths and achieve their maximum potential. Today, more than 57,000 professionals across 64 delivery centers – including facilities in Canada, China, Costa Rica, India, Malaysia, the Philippines, Poland, Romania, South Africa, Spain, Sri Lanka, Turkey, the UK, and the US – work passionately every day to create lasting value with a strong sense of purpose. To find out more, visit: 



We combine Artificial Intelligence and Human Intelligence in a powerful blend that adds value for our clients. It’s a refreshingly different approach to organisational intelligence. A truly connected one. Our solutions are a unique fusion of talent, tech and tools, enabling a truly customised approach to tackling our clients’ specific business challenges.