Cirtuo and The Smart Cube join forces to revolutionise category management


Strategic alliance combines AI-assisted software and market intelligence to deliver expert category strategies fast


London, 2 September 2020: Cirtuo, the leading provider of strategic procurement software, and The Smart Cube, a global provider of strategic research and analytics solutions, have formed a new alliance that will empower procurement teams to take category management to the next level.

Bringing together the procurement heritage and strengths of the two companies, Cirtuo’s AI-assisted Guided Strategy Creation tool for strategy development will now be powered by robust market intelligence via The Smart Cube’s Category Intelligence solution, to recommend expert strategies for any category. 

“With a lack of verified intelligence on the latest market developments, and inconsistent and arduous category strategy development processes, it is harder and more time consuming than ever for procurement teams to build and optimise effective category strategies,” said Drasko Jelavic, CEO, Cirtuo GmbH. 

”The combination of Cirtuo’s technology and best practices gleaned from developing over 10,000 strategies, and The Smart Cube’s intelligence, provides a solution which eliminates the need for category managers to dig through massive amounts of data, and frees up their time for value-driving activities such as stakeholder and supplier engagement.”

Gautam Singh, CEO, The Smart Cube, said: “The Smart Cube’s Category Intelligence solution is underpinned by a belief that ‘Artificial Intelligence + Human Intelligence’ delivers the best outcomes. Adding Cirtuo’s leading AI software brings added strengths to our solution, enabling more disciplined category management for our clients and helping them drive even greater value from the robust, contextualised market intelligence we provide.”

The alliance means that clients will benefit from AI-powered insights, based on an understanding of their unique business requirements and challenges in the context of external supply market conditions. Category managers will be presented with the best strategy upfront and helped to translate that into a powerful business case and execution plan. Together, Cirtuo and The Smart Cube will empower category managers to more easily and efficiently develop, validate and implement effective strategies.


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About Cirtuo

Cirtuo is the leading global provider of strategic procurement software helping companies achieve accelerated growth and improved profitability through developing and executing the right category playbook much faster than a manual process. Our Guided Strategy Creation™ software arms category managers with the strategic insights needed to make better decisions, faster, assisted by AI.

By addressing true business requirements and challenges with the right strategies, organizations can capture hidden value – savings, risk, innovation – in the supply chain previously overlooked.

Cirtuo is headquartered in Austria and the US.

For more information, visit


About The Smart Cube

The Smart Cube is a global provider of strategic research and analytics solutions, primarily serving the Retail, CPG, Life Sciences, Financial Services, Professional Services and Industrial sectors.

Addressing the needs of businesses in the intelligence age, our customised solutions provide a truly connected approach, delivered by talented minds and strengthened by Amplifi, our organisational intelligence platform, rich with knowledge, cutting-edge tools and advanced analytics.

We work with a third of companies in the FTSE and Fortune 100, helping them make smarter decisions, accelerate value and gain a competitive edge.

We are headquartered in the UK with additional offices in the USA, Switzerland, Romania and India.

Intelligence. Accelerated

For more information, visit