Sudeepta Chaudhuri to drive analytics growth at The Smart Cube


NEW DELHI/LONDON – 21 November 2019: The Smart Cube, a global provider of research and analytics solutions, has appointed Sudeepta Chaudhuri as its new Head of Analytics. Bringing more than two decades of experience in analytics, Sudeepta’s remit is to expand The Smart Cube’s analytics practice, in order to drive greater value for the company’s clients across all business areas.

In his former role as VP, BI and Advanced Analytics for Vodafone-Idea, India, Sudeepta developed analytical solutions to address business problems and opportunities, and drove the adoption of data-driven intelligence and advanced analytics across the organisation. Prior to this, he set up the analytics function for Idea Cellular Ltd – helping the company embed analytics across core business functions within the company. In his previous roles, Sudeepta has worked with Nielsen, as well as large global conglomerates such as the Tata Group and the Aditya Birla Group.

Gaurav Kumar, Chief Operating Officer, The Smart Cube, commented: “Good data analytics underpins intelligent business decision-making and means we can give our clients the insight they need to be successful. We are delighted to welcome Sudeepta to The Smart Cube. He brings deep experience in setting up and running advanced analytics programmes, which will enable us to deliver greater value to our clients, today and in the future. He has the perfect mix of skills and experience and I am thrilled to have him on board.”

 Sudeepta Chaudhuri, Head of Analytics, The Smart Cube, commented: “I am very excited to join The Smart Cube and to work with its hugely talented team. The Smart Cube has built its reputation on delivering great quality insights and through incorporating data analytics we are well positioned to provide distinctive value to our clients.”

 The Smart Cube combines advanced analytics, data science and technology to solve diverse business challenges across multiple sectors from Retail and CPG to Life Sciences. The company’s offerings include targeted solutions such as merchandising analysis, revenue growth identification and procurement analytics, to comprehensive Analytics Centre of Excellence support.