The Smart Cube and Craft launch new Category Monitors to help procurement professionals navigate the most dynamic categories


21 September 2022, London: The Smart Cube, a global provider of strategic research and analytics solutions, and Craft, the leading supplier intelligence platform, have launched a new joint Category Monitor offering, to provide in-depth insights on categories most affected by global supply chain disruptions.

For category managers challenged by the ongoing disruption of global supply chains due to geopolitical events, the pandemic, the energy crisis and supply shortages, there is an urgent need for proactive monitoring of risks, supply sources, suppliers, raw materials and more, for the most impacted and critical categories.

The Smart Cube’s new digital Category Monitors help address these challenges – bringing together category and commodity intelligence from The Smart Cube with Craft’s supplier information and intuitive Risk Hub.

Customers can make custom requests for in-depth coverage of their most impacted categories, and both indirect and direct categories can be covered based on their exposure.

This extends the partnership announced between the two companies earlier this year, to enhance access to supplier and market intelligence for procurement professionals, which saw Craft’s supplier intelligence platform, that aids discovery, evaluation and monitoring of suppliers, integrated into The Smart Cube’s Amplifi PRO procurement intelligence platform. 

Prerna Dhawn, Chief Solutions Officer at The Smart Cube, said: “Through our procurement solutions, we seek innovative ways to support category managers to address new and ongoing challenges. This new initiative under our alliance with Craft will enable procurement professionals to understand and respond to the impact of mega global events at category, commodity and supplier levels, helping them to navigate continuing turbulent times.”

Seb Butt, Craft’s Global Head of Business Development, said: “We’re delighted to be able to build on our partnership with The Smart Cube to support procurement and supply chain teams who will now be able to experience a seamless workflow between Amplifi PRO and Craft’s Supplier Intelligence Portal. The latest collaboration gives sourcing managers immediate access to category intelligence and powerful insights about individual suppliers across risk domains, contributing to their preparedness ahead of disruptions and a rapid response right after them.”

To book your demo, please visit The Smart Cube at Booth#27 at DPW or complete this form.


About The Smart Cube

For leading businesses around the world, The Smart Cube is a trusted partner for high performing intelligence that answers critical business questions. And we work with our clients to figure out how to implement the answers, faster. 

Through custom research, advanced analytics and best of breed technology, we transform data into insights – enabling smart decision-making to improve business performance at the top and bottom line. We call it: Intelligence. Accelerated.

Our clients include a third of the companies in the FTSE and Fortune 100, primarily in the CPG, Life Sciences, Energy, Chemicals, Industrials, Financial Services, Professional Services and Retail sectors.

We serve our global client base from our offices in the UK, the USA, Switzerland, Romania and India

For more information, visit

Media Contact:
Jenny Rushforth, Director of Communications and Content
Tel: +44 (0) 7739 363 997


About Craft

Craft is the leading supplier intelligence platform that helps supply chain and procurement professionals discover, evaluate, and monitor suppliers to create stronger supply chain resilience through a powerful combination of comprehensive data, insights, and software solutions. 

Headquartered in San Francisco, Craft partners with some of the world’s largest public, private and governmental organizations – helping them to mitigate supplier risk, reduce instances of supply chain disruptions and leverage competitive advantages in commercial, compliance or regulatory discussions. 

Media Contact:
Tyler Dolbin, Director of Marketing
Tel: +44 (0) 7739 363 997