The Smart Cube announces two leadership promotions


Moves bolster the company’s Board and Executive Team


London, 11 March 2021: The Smart Cube, a global provider of strategic research and analytics solutions, has announced two promotions in its leadership team, effective January 2021. 

Gaurav Kumar, Chief Operating Officer, has been promoted to join The Smart Cube Group Board. This is Gaurav’s second stint at The Smart Cube, having first joined as a Research Analyst in 2005, and working his way up to Associate Vice President. He then joined Fidelity Investments in 2012 to grow its analytics and market intelligence function. After going through the firm’s flagship General Management Apprenticeship (GMA) leadership program, he transitioned to lead its digitisation efforts as Director of Digitisation. 

Gaurav was welcomed back to The Smart Cube in 2018, when he was appointed Chief Operating Officer, to lead the company’s global delivery and the shared service functions in India and Romania. Gaurav has played a significant role in driving operational excellence, leading the firm’s analytics and digitisation effort, and helping to quantify client value. He brings the voice of operations and an independent perspective to the Board to further the firm’s ambitious growth plans.

Prerna Dhawan has been promoted to Chief Solutions Officer and joins The Smart Cube’s Executive Team. Prerna joined The Smart Cube 13 years ago, working initially as an analyst in its Indian operations before relocating to London and joining the Client Solutions team, where she devised custom solutions for many of the firm’s largest clients in the Consumer Goods, Pharmaceutical and Manufacturing sectors. Most recently, Prerna was appointed to a new Global Head of Solutions position, where she has played a leading role in the company’s evolution to becoming a solutions-based business. 

As Chief Solutions Officer, Prerna will be instrumental in setting strategy for The Smart Cube’s portfolio of research and analytics solutions, responsible for both building new and bolstering existing solutions, as well as guiding the product roadmap for Amplifi PRO, the company’s procurement intelligence platform. She will lead the firm’s efforts to design and develop solutions based on a combination of AI+HI,  leveraging best of breed technology and an ecosystem of partners. 

Gautam Singh, Chief Executive, The Smart Cube, said: “Gaurav and Prerna have both proven themselves in numerous roles within The Smart Cube and elsewhere, and their strategic input has already contributed significantly to the development of our firm. I am delighted to see them taking on new responsibilities and even bigger challenges, as we continue to evolve our go to market offering and build on the value we deliver to our clients.”


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About The Smart Cube

For leading businesses around the world, The Smart Cube is a trusted partner for high performing intelligence that answers critical business questions. And we work with our clients to figure out how to implement the answers, faster. 

Through custom research, advanced analytics and best of breed technology, we transform data into insights – enabling smart decision-making to improve business performance at the top and bottom line. We call it: Intelligence. Accelerated.

Our clients include a third of the companies in the FTSE and Fortune 100, primarily in the  CPG, Life Sciences, Energy, Chemicals, Industrials, Financial Services, Professional Services and Retail sectors.

We serve our global client base from our offices in the UK, the USA, Switzerland, Romania and India.

For more information, visit


For media enquiries, please contact:

Jenny Rushforth, Director of Communications and Content, The Smart Cube


Tel: +44 (0) 7739 363 997