The Smart Cube is proud to be certified as a ‘Great Place to Work’ for the fifth year running


LONDON, 8 February 2022 — The Smart Cube, a global provider of strategic research and analytics solutions, today announced it has been certified as a ‘Great Place to Work’ for the fifth year running, by the Great Place To Work® Institute. 

Last month, The Smart Cube announced it has grown revenues by more than 40% and doubled its advanced analytics business in 2021. Key business highlights included:

  • Grew revenues from existing client base by 117% and by almost 50% from new clients
  • Client base now includes four of the top five global CPG companies and three of the top five Life Sciences companies
  • Achieved 95% revenue retention 
  • Recruited 326 new team members worldwide

Great Place to Work® is the global authority on workplace culture. Since 1992, the organisation has surveyed more than 100 million employees worldwide. Every year, more than 10,000 organisations from 60+ countries partner with the Institute for assessment, benchmarking and planning actions to strengthen their workplace culture. Great Place To Work® Institute’s methodology is recognised as rigorous and objective, and is considered the gold standard for defining great workplaces across business, academia and government.

Commenting on the achievement, Gaurav Kumar, Chief Operating Officer, The Smart Cube, said: “Congratulations to all our employees for being recognised with this prestigious award for the fifth year in a row – and for the second year in the face of challenging pandemic conditions. We sincerely believe focusing on our business starts with focusing on our people, who in turn deliver stellar client work.”

Two-thirds of the total score was based on an anonymous employee survey that measured the underlying level of trust within The Smart Cube. This was evaluated using the Trust Index Model, comprising five parameters – the level of employees’ trust in the leadership team, employees’ pride in their work, their perception of credibility and respect for people they work with, the opportunities for growth, and the camaraderie. One-third was based on the Great Place To Work® Institute’s assessment of The Smart Cube’s policies and work done within the evaluation year.

Sushma Rana, Chief Human Resources Officer, The Smart Cube, added: “We are committed to creating a workplace for the industry’s best talent, so it is hugely gratifying to be certified as a Great Place to Work for the fifth year in a row. As we continue to grow as a business, our ongoing investment in building a high trust, high performance culture by continuously engaging, empowering and nurturing our people will remain at the core. Thank you and congratulations to all our people, who are at the heart of everything we do.”


About The Smart Cube

For leading businesses around the world, The Smart Cube is a trusted partner for high performing intelligence that answers critical business questions. And we work with our clients to figure out how to implement the answers, faster. 

Through custom research, advanced analytics and best of breed technology, we transform data into insights – enabling smart decision-making to improve business performance at the top and bottom line. We call it: Intelligence. Accelerated.

Our clients include a third of the companies in the FTSE and Fortune 100, primarily in the  CPG, Life Sciences, Energy, Chemicals, Industrials, Financial Services, Professional Services and Retail sectors.

We serve our global client base from our offices in the UK, the USA, Switzerland, Romania and India.

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