The Smart Cube joins forces with akirolabs to enhance strategic category management and beyond


London and Berlin, 22 March 2023: The Smart Cube (a WNS company), a global provider of strategic research and analytics solutions, today announced it has partnered with akirolabs, an AI enabled, ecosystem-wide collaboration platform for strategic procurement. The new partnership will leverage the unique capabilities of The Smart Cube and akirolabs to improve access to intelligence for strategic category management and deliver greater value to customers.

akirolabs’ BEYOND category management methodology and toolkit will be enhanced with market intelligence via The Smart Cube’s Amplifi PRO platform and Category Intelligence solution to deliver holistic, evidence-based procurement strategies. For The Smart Cube’s customers, the akirolabs platform will be leveraged to build collaboration and digitalisation into their existing category management processes.

Prerna Dhawan, Chief Solutions Officer, The Smart Cube, said: “We are always looking to expand our partner ecosystem, and to create opportunities for customers to gain even greater value from our intelligence solutions. akirolabs has developed an innovative way to evolve category management, which can help procurement professionals leverage digitalisation to bring together multiple sources of insight.”

Michael Pleuger, Co-founder, akirolabs, said: “We are delighted to announce this unique partnership with The Smart Cube. Market intelligence is a centrepiece of any innovative strategy for category management and many other procurement objectives. Hence, embedding The Smart Cube’s intelligence-as-a-service into our collaboration platform for strategic procurement adds great mutual benefit to all our customers.” 

The Smart Cube was acquired by WNS (Holdings) Limited (NYSE: WNS), a leading provider of global Business Process Management (BPM) solutions, in December 2022. 

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About The Smart Cube (a WNS company)

The Smart Cube is a global provider of strategic research and analytics solutions, primarily serving the Retail, CPG, Life Sciences, Financial Services, Professional Services and Industrial sectors.

Addressing the needs of businesses in the intelligence age, our customised solutions provide a truly connected approach, delivered by talented minds and strengthened by Amplifi, our organisational intelligence platform, rich with knowledge, cutting-edge tools and advanced analytics.

We work with a third of companies in the FTSE and Fortune 100, helping them make smarter decisions, accelerate value and gain a competitive edge.

We are headquartered in the UK with additional offices in the USA, Switzerland, Romania and India.

About WNS 

WNS (Holdings) Limited (NYSE: WNS) is a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics, and process expertise to co-create innovative, digitally led transformational solutions with over 400 clients across various industries. WNS delivers an entire spectrum of BPM solutions including industry-specific offerings, customer experience services, finance and accounting, human resources, procurement, and research and analytics to re-imagine the digital future of businesses. As of December 31, 2022, WNS had 57,994 professionals across 64 delivery centers worldwide including facilities in Canada, China, Costa Rica, India, the Philippines, Poland, Romania, South Africa, Spain, Sri Lanka, Turkey, the United Kingdom, and the United States. For more information, visit more information, visit or follow us on Facebook, Twitter, LinkedIn, and Instagram.

Safe Harbor Provision

This document includes information which may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the accuracy of which are necessarily subject to risks, uncertainties, and assumptions as to future events. Factors that could cause actual results to differ materially from those expressed or implied are discussed in our most recent Form 20-F and other filings with the Securities and Exchange Commission. WNS undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

About akirolabs

akirolabs develops and provides an AI and machine learning enabled SaaS platform for collaborative strategic procurement. akirolabs is based upon a world-class and industry proven category management process, methodology and toolkit, embedded into an intuitive cross-functional collaboration workflow and enriched with all relevant internal and external business insight. akirolabs’ unique BEYONDcategory approach delivers “Procurement Strategies with Value & Purpose” and a significantly broader and 4-5 times higher value contribution than traditional category sourcing. akirolabs focusses procurement on the overall company strategy including growth and sustainability.  

Learn more about akirolabs:    

For media enquiries, please contact:

Jenny Rushforth, Director of Communications and Content, The Smart Cube

Email: Tel: +44 (0) 7739 363 997