- Like Press Release
The Smart Cube joins Nielsen’s Connect Partner Network to strengthen its consumer packaged goods analytics solutions with trusted market data
London, 29 July 2020: The Smart Cube, a global provider of strategic research and analytics solutions, today announced it has joined the Nielsen Connect Partner Network to strengthen its analytics solutions for commercial, sales and marketing teams in the consumer packaged goods (CPG) sector.
The Smart Cube has developed a highly active, collaborative ecosystem to enhance its analytics offerings through data, technology and industry expertise. The company recognised Nielsen’s Connect Partner Network, the largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the CPG industry, as an opportunity to leverage more data at greater depth for its clients.
The Smart Cube will use Nielsen’s data to support its Revenue Growth Management and Analytics Centre of Excellence (CoE) solutions for the CPG sector, providing analytics-based answers to a wide range of commercial questions, including trade optimisation, channel development, range planning, media mix optimisation and demand planning.
“The Smart Cube has extensive experience in deploying custom analytics solutions to the CPG sector, with clients ranging from leading global food and beverage businesses to boutique startups,” said Rachit Khare, VP, Analytics & Data Science, The Smart Cube. “Our strategic alliance with Nielsen will provide a rich set of signals for our machine learning models, enabling us to unlock even more value for our clients.”
“Maximising the value of data has never been more important for the dynamic CPG sector, so we are happy to have The Smart Cube join the growing Nielsen Connect Partner Network,” said Brett Jones, Global Leader, Connect Partner Network, Nielsen. “The company’s strong analytical capabilities and solutions address a wide range of pertinent commercial, sales and marketing challenges, and the addition of Nielsen’s rich market data will drive even greater outcomes for clients.”
About The Smart Cube
The Smart Cube is a global provider of strategic research and analytics solutions, primarily serving the Retail, CPG, Life Sciences, Financial Services, Professional Services and Industrial sectors.
Addressing the needs of businesses in the intelligence age, our customised solutions provide a truly connected approach, delivered by talented minds and strengthened by Amplifi, our organisational intelligence platform, rich with knowledge, cutting-edge tools and advanced analytics.
We work with a third of companies in the FTSE and Fortune 100, helping them make smarter decisions, accelerate value and gain a competitive edge.
We are headquartered in the UK with additional offices in the USA, Switzerland, Romania and India.
For more information, visit thesmartcube.com.