Nielsen is a global measurement and data analytics company that provides the most complete and trusted view of consumers and markets worldwide.

The Smart Cube is a member of the Nielsen Connect Partner Network, a global programme to build partnerships with innovative analytics and technology companies.

Nielsen’s data provides a rich set of signals for our machine-learning models, enabling us to unlock significant commercial value for clients. Our solutions support commercial, sales and marketing teams in CPG and Retail, including: trade promotions, price optimisation, demand forecasting, commercial planning, channel and range optimisation and marketing mix modelling.