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A successful Marketing Mix Modelling (MMM) strategy for modern world
Marketing Mix Modelling (MMM) has been around since 1960 and its key purpose is to understand how the different factors of a marketing mix will impact sales. In the past couple of years, MMM has rapidly evolved as a result of the changes to business environments brought about by the COVID-19 pandemic. Companies must adapt to the uncertain circumstances of the current market landscape and update their trade and media strategies accordingly.