Top

Would you like to:

TALK TO SALES? JOIN OUR TEAM?

A successful Marketing Mix Modelling (MMM) strategy for modern world

Marketing Mix Modelling (MMM) has been around since 1960 and its key purpose is to understand how the different factors of a marketing mix will impact sales. In the past couple of years, MMM has rapidly evolved as a result of the changes to business environments brought about by the COVID-19 pandemic. Companies must adapt to the uncertain circumstances of the current market landscape and update their trade and media strategies accordingly.