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Opinion: How can data be used to predict culinary trends?
In this opinion piece, Nisha Purswani, Vice President - Client Solutions, Data science and Analytics, explores how the use of data can help predict culinary trends. From avocado’s newfound popularity to the boom in kale and the ever-growing presence of kombucha, food trends can seemingly materialise out of the blue. How can companies harness analytics and data science to gain an all-important glimpse of the future and predict what the next big trend will be?
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