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Enabling exchange of insights to add value to pharma category managers

Posted by: 
 | Mar 2018

The international pharmaceutical industry hosts thousands of meetings every year, to meet the need for effective engagement with partners, affiliates, healthcare professionals and colleagues across the globe.


For pharma procurement teams, managing the Meetings, Incentive Travel, Conferences and Events (MICE) category is a continuous challenge. Pressure to reduce costs, as well as tougher compliance regulations around meetings, events and conferences with healthcare professionals, means seeking new and innovative tactics.


To help industry peers to connect and share insights, The Smart Cube recently hosted a roundtable discussion with category managers from the world’s largest pharma companies – including Amgen, AstraZeneca, Biogen, Roche and Takeda – focused on key issues: budgeting and planning, new technology and tools, virtual meetings, and internal category structures.


From the start, it was clear there were many shared challenges around these issues, which led to an engaging discussion about the different approaches being taken to overcome hurdles and improve category effectiveness, as well as best practices and emerging trends.


We would like to thank these category experts for taking part and sharing their insights. Our procurement team found the session extremely informative, and it was great to hear the same sentiment echoed by participants. We hope the learnings and ideas help them deliver more value to their own organisations.


The Smart Cube has worked with nine of the top ten pharmaceutical companies in the world and we bring extensive sector and category expertise to our Life Sciences clients.

To find out how we can help you better understand your markets and the forces influencing them, read more about our procurement intelligence and analytics solutions or get in touch

  • Prerna Dhawan
    As Global Head of Solutions at The Smart Cube, Prerna is responsible for developing and managing our Solutions portfolio across the Procurement & Supply Chain; Commercial, Sales and Marketing; and Financial Services domains.
    Prerna owns the strategic direction and investment prioritisation across the solutions portfolio in line with the company’s overall business strategy, developing solutions based on customer feedback, market dynamics, competitive trends and internal innovation. Prerna and her team are also responsible for identifying and developing the digital components that underpin our Solutions and working collaboratively with our application specialists to bring these to market. 

    Prerna joined The Smart Cube in 2007 as a research analyst and has held a number of key client-facing roles including Client Account Manager and most recently as Vice-President of Client Solutions across Europe and the UK where she acted as the solution architect for some of our biggest clients.