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Dole accelerates its global strategy with custom consumer and market intelligence from The Smart Cube
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Client:
Dole Packaged Foods
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Industry:
Consumer Packaged Goods, Retail
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Solution:
Consumer and Market Insights
Key highlights
- Mixed engagement model with full time personnel in the APAC region, and specific project work in North America
- Identified more than $500 million in untapped market opportunities for the packaged foods division
- Prevented over $15 million in potential losses by avoiding unprofitable markets for fresh produce
Business challenge
Dole is one of the largest fresh produce companies in the market, known around the world for its pineapples and bananas. Over the years, its expansion has seen the company add canned fruit, pre-prepared fruit bowls, salad kits, bottled juices and more to its product offering.
Alongside its long-established B2C division, Dole recently centralised its B2B division which supplies raw ingredients to other businesses working in the space, with an increased focus on product diversification. All this takes careful strategic planning – which requires deep, accurate and timely insight into the markets Dole operates in.
To strengthen its…
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