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 | Oct 2020

Follow-up Q&A | Let it Go: Why you need to rethink your category playbook

Following up from our joint webinar with the CASME Network on ‘the repercussions of the pandemic and needing to reshape your category strategy’ on 16 Sept 2020, Omer Abdullah and Graham Crawshaw run through the questions we didn’t get a chance to cover in the session.

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  • Omer Abdullah

    Omer is a co-founder of the firm and leads The Smart Cube’s business across The Americas. He has more than 25 years of management consulting, global corporate and industry experience across North America, Europe and Asia.

    Prior roles include A.T. Kearney (North America), Warner Lambert (USA) and The Perrier Group (Asia-Pacific). Omer has an MBA from the University of Michigan at Ann Arbor, USA and a BBA from the University of East Asia