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 | Oct 2020

Follow-up Q&A | Let it Go: Why you need to rethink your category playbook

Following up from our joint webinar with the CASME Network on ‘the repercussions of the pandemic and needing to reshape your category strategy’ on 16 Sept 2020, Omer Abdullah and Graham Crawshaw run through the questions we didn’t get a chance to cover in the session.

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  • Omer Abdullah

    Omer is a co-founder of The Smart Cube and leads the firm’s business across The Americas. He works with Procurement and Strategy leaders at global organisations, transforming their teams to become value-driven and insight-led. Omer has more than 30 years of management consulting, global corporate and industry experience across North America, Europe and Asia. His prior roles include A.T. Kearney (North America), Warner Lambert (USA) and The Perrier Group (Asia-Pacific). Omer has an MBA from the University of Michigan at Ann Arbor, USA, and a BBA from the University of East Asia.