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 | Sep 2020

Let it Go – Why you need to rethink your category playbook

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Frozen by the repercussions of the pandemic and needing to reshape your category strategy? Join Graham Crawshaw from CASME and Omer Abdullah to discover how to turn this into an opportunity.

This webinar was recorded on 16 Sept 2020.


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  • Omer Abdullah

    Omer is a co-founder of the firm and leads The Smart Cube’s business across The Americas. He has more than 25 years of management consulting, global corporate and industry experience across North America, Europe and Asia.

    Prior roles include A.T. Kearney (North America), Warner Lambert (USA) and The Perrier Group (Asia-Pacific). Omer has an MBA from the University of Michigan at Ann Arbor, USA and a BBA from the University of East Asia