Posted by: 
 | Sep 2020

Let it Go – Why you need to rethink your category playbook

To watch this webinar please complete the form below.

Frozen by the repercussions of the pandemic and needing to reshape your category strategy? Join Graham Crawshaw from CASME and Omer Abdullah to discover how to turn this into an opportunity.

This webinar was recorded on 16 Sept 2020.


  • Omer Abdullah

    Omer Abdullah is Chief Commercial Officer and Co-founder for The Smart Cube. He works with Procurement and Strategy leaders at global organisations, transforming their teams to become value-driven and insight-led.  Omer has more than 30 years of management consulting and global corporate and industry experience across North America, Europe, and Asia. His prior roles include A.T. Kearney (North America), Warner Lambert (USA), and The Perrier Group (Asia-Pacific). Omer has an MBA from the University of Michigan at Ann Arbor, USA, and a BBA from the University of East Asia.